Cutting Through in 2022: How to Overcome Uncertainty and Deliver Marketing That Matters

8th Dec 2021, 2pm - 6pm

The Drum Labs

Plan ahead. Get creative. Avoid groupthink. Discover how to make your marketing a success in 2022, with this half-day workshop from Receptional, in partnership with Thomond and hosted by The Drum Labs. 

Book your place now or browse the full agenda.

Marketers have had a thankless task for the last 18 months, with so much uncertainty in the wider world and so much change in customers' behaviour. That’s why we decided to check in with them.

We surveyed 182 decision-makers to find out:

  • Their hopes and fears for 2021
  • Where they plan to increase and decrease investment 
  • What they view as the biggest disruptors ahead.  

In this half-day workshop, we’ll be sharing the results, along with new and surprising insights on customer behaviour. 

You’ll discover: 

  • What marketers are getting right 
  • Where potential pitfalls lie 
  • How you can think differently, to deliver effective, creative campaigns in 2022. 

Plus, there’ll be drinks and networking with fellow marketers across The Drum Labs – a brand-new innovation space in the heart of Shoreditch.

Book your place at Cutting Through in 2022

On the agenda

Tapping into marketers’ collective consciousness

  • Their hopes and fears for 2022
  • Their plans for brand and digital
  • Their blind spots – and the consequences
Luke Nava

Luke Nava

Marketing Manager, Receptional

Being persuasive: how to influence customers’ decisions and sell more

  • Personalise without the need for data
  • Make customers feel they need your product
  • Stand out from competitors so you’re more desirable
Jonathon Bates

Jonathon Bates

Head of Revenue Growth Programmes, Thomond

Avoiding groupthink: how to get more from your digital spend

  • Developing a multi-channel strategy
  • Testing new and emerging channels
  • Building your first-party data now
Justin Deaville

Justin Deaville

Managing Director, Receptional

Getting creative: how to make your brand cut through

  • The importance of digital PR today 
  • The need for brave, meaningful creative 
  • The fresh brands in stale sectors
Amy Canavan

Amy Canavan

Senior PR Specialist, Receptional

Overcoming uncertainty: how to develop a hybrid culture that works

  • Why we moved to flexible, hybrid working
  • What we’ve learnt in the first 6 months
  • How to embrace it in your own workplace
Dean Rowland

Dean Rowland

Business Development Director, Receptional

Come and join us!


8th Dec 2021, 2pm - 6pm


The Drum Labs

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