Event Info

YouTube training day

1st Dec 2020, 9:30am - 2pm
@Receptional's office

As part of our Exclusive Client Programme… we want to give you, our valued customers, the tools to evolve & accelerate your business.

So, join us if you’re keen to understand how YouTube advertising is developing.

Over 5 billion videos are viewed on YouTube every day. The platform has 2.0 billion users logging in each month. Its reach is enormous.

There’s a good chance that somewhere – within the billions of users frequenting YouTube each week – you’ll find a segment of people interested in your products or services.

YouTube’s audience targeting capabilities are better than ever. So it’s getting easier to reach your audience – at large scale and an extremely low cost.

Which means video advertising doesn’t have to be expensive, complicated – or feared.

Our YouTube training will take a best-practice approach to video advertising for differing business goals – from brand awareness to lead generation.

You’ll hear from three speakers from Receptional, Google and Fall off the Wall.

After the talks join us for lunch and a chance to discuss your challenges with our industry experts.

Come and join us!

When

1st Dec 2020, 9:30am - 2pm

Where

@Receptional's office

Limited places - register ASAP!

Google Event Sign-up

This event takes place at Google HQ.

To register your place please sign up via Google’s portal below.

signup here

Event Breakdown

Insights from Google

  • Building an audience – make sure your content is seen by the right people
  • Contextual targeting – ensuring your ads work on mobile and other devices
  • Ad formats – the different format and when to use them
Yiannis Pavlakis

Speaker:
Yiannis Pavlakis

Agency Development Manager, Google


Response-driven creative

  • Creative storytelling
  • Crafting the cut-through
  • Ad sequencing
  • Branding best practise
Marlon Griffin

Speaker:
Marlon Griffin

Creative Director, Fall Off the Wall


Getting started with YouTube ads

  • Incorporating video into multi-channel strategies
  • Finding the right audience: acquisition and remarketing
  • Ensuring brand safety
Holly Ellwood

Speaker:
Holly Ellwood

Senior Paid Search Consultant, Receptional


Dont miss out on this event - save your place!

Following a detailed review, they came up with the best part of 100 specific changes to text, metadata, layouts, CTAs and more. Together these changes seem to have done wonders and to see such a positive change in ranking performance already is a great sign.

Seb Juviler - SNK Studios />
Seb Juviler
Studio Director
SNK Studios

Receptional demonstrate their knowledge, expertise and diligence month after month.

Adam Little - Liberis />
Adam Little
Marketing Manager
Liberis

I’d like to thank Receptional for their responsiveness, agility and engagement, and for the progress we’ve made together.

Chris  Eatherton - Freshfields Bruckhaus Deringer />
Chris Eatherton
Senior Digital Manager
Freshfields Bruckhaus Deringer

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