Receptional worked with NQA (the management systems certification provider) on an overhaul of its website.
There were a number of problems with its existing setup:
- The site’s branding was out-of-date and in need of a refresh
- From an SEO perspective the site was poorly optimised
- The website attracted lots of traffic but few conversions
And here’s how we helped:
• We conducted keyword research to pinpoint exactly what customers are looking for
• We reviewed the site’s international SEO to ensure its pages appear in Google’s results internationally
• We provided usability recommendations to ensure the site’s visitors can find the content they’re looking for
Before the site redesign, conversion rates were languishing around at 1.75%. After the relaunch, conversions shot up to 6.76%. That’s almost four times as many conversions.
The table shows how conversion rates increased. The change is particularly marked for organic traffic where conversions increased 10-fold.
What’s more, the bounce rate dropped from 68% to 46%, which suggests users are now more engaged.
Receptional’s work was nominated for a DADI Award for ‘best professional services campaign’.
To learn more about how Receptional can help attract more traffic and conversions to your website, please give us a call on 01525 715 520.