10 Common Schema Problems and How to Fix Them

10 Common Schema Problems and How to Fix Them

We recently talked about rich snippets, aka structured data or schema.org, and how implementing them can benefit your website by attracting more visits. Google’s documentation on how it uses schema has significantly improved over the years, but it still leaves many searching in the murky waters of micro-data for solid […]

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How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

You might not have noticed, but lately verified individuals and organisations have been able to post text, images and videos directly to Google, with results appearing instantly in related search results in a card-like format which can be shared on social media. At the moment the mysterious new feature is […]

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160+ Need To Know Digital Marketing Tips From Brighton SEO

160+ Need To Know Digital Marketing Tips From Brighton SEO

What can White-hat link builders learn from churn and burn spammers? by Stacey MacNaught, Search Director, Tecmark 1. Having links in quantity still matters 2. Supplement content marketing with other tactics 3. Obtain forward features calendars wherever you can 4. Local and regional newspaper links are quick wins Navigating an […]

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7 ways to engage with your mobile visitors

7 ways to engage with your mobile visitors

Many years ago visitors to your website were only coming from one place, their desktop computer. With technology evolving, today they’re likely to be using a variety of devices to view your site including mobiles, tablets and traditional desktop computers – and it’s likely they’ll be using a combination of […]

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Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

As most people are aware, Google has an army of product engineers working on new features to keep Google at the top of the digital advertising world. This is not only to ensure that they offer the best possible services but also so that businesses and agencies keep spending money […]

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4 Untold Secrets To Mastering Link Building From A PR Perspective

4 Untold Secrets To Mastering Link Building From A PR Perspective

Google penalties transformed the way link builders work. Long gone are the days of forum links, comment links and link networks. Now link building professionals are solely reliant on obtaining genuine links from high authority websites, primarily through content. This is where the lines blur between PR and Link Building: […]

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Rich snippets for stupid people, and, errr… you

Rich snippets for stupid people, and, errr… you

Rich Snippets display additional, small content snippets from webpages within Search Engine Results Pages (SERPs) using structured data to mark-up content. Google introduced Rich Snippets to their results in May 2009, serving as a ‘sneak preview’ of Google Search results by adding extra information to a search listing that helps […]

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301s, 302s, PageRank and a Whole Lot of Confusion

301s, 302s, PageRank and a Whole Lot of Confusion

Gary Illyes certainly caused a stir when he tweeted the below: 30x redirects don’t lose PageRank anymore. — Gary Illyes (@methode) July 26, 2016 So much so, that it was reported in Search Engine Land that Google have officially stated “There is no PageRank dilution when using a 301, 302 […]

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The Secret to Getting More Social Media Traffic that You’ve Been Missing

The Secret to Getting More Social Media Traffic that You’ve Been Missing

Most of us know that social media sites are now major drivers of most web traffic, so the stakes are high that we succeed on them. We are in control of how our own posts appear on these sites – but what about when other people share pages from our […]

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The Social Media Metrics That Matter To Business Growth

The Social Media Metrics That Matter To Business Growth

Social media. It’s all about the number of followers you have, right? Wrong. There are many brands that simply focus on vanity metrics (i.e. the number of followers they have), however, when it comes to social media, it doesn’t matter about the size of your audience; it’s rather what you […]

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