6 Fundamental Features of High Converting Landing Pages

6 Fundamental Features of High Converting Landing Pages

The masses of traffic that you’re driving to your site are excellent, but if each individual is slipping through your site without converting, your marketing efforts are simply being wasted. By following these basic principles, you can make great landing pages that convert. The features of a high converting landing […]

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7 Important Social Media Analytics Tools for Online Retailers

7 Important Social Media Analytics Tools for Online Retailers

Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. […]

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6 Essential Digital Marketing Tasks for Ecommerce Websites

6 Essential Digital Marketing Tasks for Ecommerce Websites

Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there […]

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7 Proven Strategies to Drive More Traffic to Your Website

7 Proven Strategies to Drive More Traffic to Your Website

The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one […]

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Got Pay Per Click Sitelinks? You might be missing a trick

Got Pay Per Click Sitelinks? You might be missing a trick

Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that […]

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5 Content Types That Always Get Links

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing […]

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5 Tips for the Best Father’s Day PPC Campaign

5 Tips for the Best Father’s Day PPC Campaign

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) advertising account is finely tuned and ready to make the most of the occasion.  Regardless of whether your website is e-commerce based or not, as long as your products or […]

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5 Quick & Sneaky Link Building Wins

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to […]

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8 Effective Ways to Use Remarketing Lists for Search Ads

8 Effective Ways to Use Remarketing Lists for Search Ads

You have probably noticed the ads that ‘stalk’ you around the web, encouraging you to book that holiday, or buy those shoes that you looked at last week. But what exactly are these ads, and how can your business use them to encourage people back to your site. What is […]

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Don’t Write Off Byline and Guest Post Links Just Yet!

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many […]

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