Three Easy Steps to Replacing Your Lost Keyword Data

Three Easy Steps to Replacing Your Lost Keyword Data

Over the summer of 2013, Google adopted secure search for most of its search results. SEO consultants lost their keyword data, organic keywords disappeared from Google Analytics, most search queries now show up as ‘not provided’. More recently, in December 2013, Google improved the quality of the keyword data it […]

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83 Tips and Takeaways from SESLondon (Day Three)

The third and final day of SES London saw another tumult of top tips. Today was focussed on connecting everything we’ve learned so far, particularly how we can use data from audience and competitor analysis to create solid, integrated marketing campaigns. Here are our takeaways from the final day of […]

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About 90 Tips & Tricks from SESLondon (Day Two)

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local […]

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AdWords Review Extensions Helped CTR Soar By 66%!

AdWords Review Extensions Helped CTR Soar By 66%!

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available in Beta since June 2013, it is now openly available to all advertisers under the ‘Ad Extensions’ tab in your Adwords interface. Despite its now universal availability, it’s an extension […]

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Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Twitter can be a great way of investigating your market – and finding new leads for your business. Launched in 2006, Twitter now has more than 230 million users. And those users post about 500 million Tweets every day. That’s a lot of information. In January 2014 Twitter announced that it is […]

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FINAL AGENDA Announced for SES London 2014

Digital marketers who attend the SES London Conference on 11th February 2014 at the Queen Elizabeth II Conference Centre in London, will be in for an exclusive treat.  Bruce Daisley, Twitter UK’s Managing Director, will deliver an exhilarating kick-off keynote speech entitled: Running in Real-Time: Bringing Campaigns to Life by […]

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19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

Google has made large numbers of changes to its search algorithm over the past year or so, most notably the Penguin update. As a result there’s confusion over what counts as clean link building – and what is dodgy. Video blogs from Matt Cutts, the head of Webspam at Google, as […]

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5 Monthly Money-Saving Workouts to give your Pay Per Click Account

5 Monthly Money-Saving Workouts to give your Pay Per Click Account

‘The key is not the will to win… everybody has that. It is the will to prepare to win that is important’. This and many other nauseating clichés are emblazoned around my local gym. However keeping yourself in shape is important, as is keeping your PPC activity in good order. […]

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Christmas Pay Per Click Checklist: 5 Quick Wins!

Christmas Pay Per Click Checklist: 5 Quick Wins!

With December approaching many of you may be starting your Christmas shopping, or if you’re super organised, maybe you’ve already wrapped your last gift! It’s quite easy to put Christmas off until the last minute and then make a quick dash to the shops for last minute buys. However, when […]

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The Complete Guide to AdWords Ad Extensions [Free]

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR […]

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