11 Link Schemes Google Hates And 11 Techniques To Replace Them

11 Link Schemes Google Hates And 11 Techniques To Replace Them

Over the past two years, Google has been doing its utmost to prevent webmasters and marketers alike from spamming its results. After years and years of webmasters, marketers and just about everybody with a website trying to manipulate Google results by the way of Black Hat SEO techniques and aggressive […]

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How to increase prices by 17% without losing sales

How to increase prices by 17% without losing sales

If you made it along to BrightonSEO on Friday 13 September you may have attended my presentation about “increasing prices without losing sales”. If not, I’ve translated it into this article to help those of you who are dubious about asking for more from your prospects.   It’s an odd […]

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198 Tips, Tricks And Best Bits From BrightonSEO

198 Tips, Tricks And Best Bits From BrightonSEO

We’ve been at BrightonSEO – where the hell were you? Yes, the Receptional team has been breathing in the sea air and basking fleetingly in the meagre seaside sun at this year’s BrightonSEO. If you couldn’t make it, don’t worry. We’ve compiled a set of top tips from all of […]

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Yahoo!'s 30 days of new logos

Original version: Day 1: Day 2: Day 3: Day 4: Day 5: Day 6: Day 7: Day 8: Day 9: Day 10: Day 11: Day 12: Day 13: Day 14: Day 15: Day 16: Day 17: Day 18: Day 19: Day 20: Day 21: Day 22: Day 23: Day 24: […]

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Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your paid search CTR without changing your ad copy? Then […]

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Have you heard about Google's Dynamic Search Ads?

Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have […]

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What are the different keyword types?

Successful SEO starts with keyword research. Fail to research and it’s likely your online marketing’s headed for failure too. It helps to have a clear sense of what you’re looking for. So, here’s some advice on how to find the most suitable – and profitable – keywords for your business. […]

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Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, […]

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6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of […]

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Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content […]

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