With the online market growing more competitive it can be difficult for new websites to start attracting traffic. It’s important to make sure, when developing a new site, that also create a digital marketing plan. Without one, your website will struggle to attract visitors, enquiries and sales, and your new website launch could be an unprofitable venture.
Here is a beginner’s guide that outlines four of the most common reasons why websites fail to attract visitors:
1. Your website’s SEO is poor
Search engine optimisation (SEO) forms the foundation for any website ensuring that it is easy for Google to access and index: one of the possible reasons why your site isn’t receiving customers is likely to be because of poor SEO. Badly implemented SEO practices can involve issues such as duplicate content or technical issues and problems such as these can result in poor rankings in search results. In order to draw in traffic to your site you want to be aiming to rank in the top three positions for a keyword and good SEO is the starting point to getting there.
We believe in reviewing your SEO regularly as it’s easy for issues to build up. As you extend your site, remove pages and make general changes, it can create potential SEO problems which need resolving. As SEO is an ongoing task it’s important to include it as part of your regular website maintenance.
2. Your link building campaign is ineffective
With any website, once you have completed the site launch and implemented your SEO, the next thing to look at is link building.
Before you start any link building it’s vital you have researched the keywords that are most likely to deliver better profits. While it’s relatively easy to attract more traffic to your site, the fact is that you only really want to attract traffic that’s relevant to your business. What’s more, you’ll be looking for keywords where you stand a good chance of reaching the top of Google’s rankings quickly.
If you’re already running a link building campaign and aren’t seeing an increase in conversions, it could be that you’re targeting the wrong keywords. Link building is competitive, it’s important to review your campaign strategy at regular intervals as you may need to adjust your target keywords.
There’s a variety of link building campaigns you can run and you’ll find more in these articles:
- 5 Creative and Unique Link Building Campaigns in Action
- How to Avoid Link Building Penalties
- 5 Quick & Sneaky Link Building Wins
There are many ways to run a successful link building campaign – and we would suggest that any activity needs to be tailored to your business. We have lots of success using images and graphics.
3. You don’t have an AdWords campaign
AdWords is another essential part of many online marketing strategies. It is an advertising service run by Google for businesses wanting to display their ads on Google and its advertising network. The AdWords system allows you to create relevant ads to target the keywords people use when searching the web.
With AdWords you set a daily or even hourly budget and only pay if someone clicks on your ad. While it might appear to be the more costly option at first, it can provide a quick and strong return on your investment. AdWords pay per click services can be hugely successful in driving traffic to your website and shortening the path to enquiry.
Below is an example of a mobile ad for Discount Supplements.
As you can see, it is possible to create ads that are highly customised.
If you’re new to AdWords, these articles are a good place to get started:
- A Beginners Guide to Pay per Click
- 7 Definitive Do’s and Don’ts of AdWords Pay per Click
- 10 Simple Tips to Reduce Wasted PPC Spend
Receptional was recently nominated by Google as one of the UK’s top 30 PPC agencies. If you’d like to know more about our services, please get in touch.
4. Your website isn’t mobile friendly
Ever since Google identified that traffic is increasingly coming from mobile devices it’s been making attempts to improve how mobile rankings work. Since the launch of Google’s mobile friendly ranking algorithm last year it has become more important than ever to make sure that your site displays prominently on mobile devices.
Google has stated that non-mobile friendly sites will be demoted in its rankings. If your website doesn’t look good on mobile, then it’s likely your rankings will suffer and, as a result, your listings will be harder to find in the search results. Potential users will be also be put off from clicking through to your site if you are not appearing as ‘mobile-friendly’ in the search results.
There are a number of ways of checking to see if your website is mobile friendly, including a free tool provided by Google. If your site isn’t mobile friendly then it could be due to a number of reasons, such as your content disappearing off the screen. If your site is mobile friendly, here’s the result you would expect to see:
If you need help attracting customers to your website, or would like to develop an effective digital marketing plan, please get in touch with us here at Receptional.